Keith Sawyer, a professor of psychology, education and business at Washington University in St. Louis, Missouri, says good ideas come from a combination of hard work and down time.
"Creativity researchers have discovered that there is a cycle. It is very difficult to have a good idea when you're working all out. It typically happens when you take time away," says Sawyer, author of "Group Genius: The Creative Power of Collaboration."
"The unconscious mind is really good at bouncing different ideas together," he says. "That's where creative insight comes from. When you're working hard, you're basically blocking the unconscious mind from doing that work."
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The Curious Case of July 2025
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Many people I have spoken to in recent days as commented that this July
wasn't that bad temperature wise. My impression is somewhat similar, but
curious...
15 hours ago
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