Saturday, October 11, 2008

Why everybody should go for a ride during the working day

Keith Sawyer, a professor of psychology, education and business at Washington University in St. Louis, Missouri, says good ideas come from a combination of hard work and down time.

"Creativity researchers have discovered that there is a cycle. It is very difficult to have a good idea when you're working all out. It typically happens when you take time away," says Sawyer, author of "Group Genius: The Creative Power of Collaboration."

"The unconscious mind is really good at bouncing different ideas together," he says. "That's where creative insight comes from. When you're working hard, you're basically blocking the unconscious mind from doing that work."

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